As we all know, the payment moment on a website or online platform is a sensitive moment, where the final purchase decision can come into play. It is important to have the checkout optimized to convey trust, coherence, and professionalism.

Moreover, the payment screens of payment providers often do not match the brand image of the rest of your website. Depending on the provider you use, it is common that you can hardly customize colors, fonts, or even the layout of elements.

At Zru, we make it easy for you: with Themes, our new functionality, you can precisely define how your payment screens will look, without touching any code. Piece of cake.

In the Settings section of the panel, you will find everything needed to create and edit the appearance of your checkouts in a matter of minutes. Everything is done through a visual editor, with a preview and in real time.

Keep reading to find out everything!

What is Themes?

Themes is a Zru functionality that allows you to customize your customers' payment experience 100%.

It is located in the Settings section of the Zru panel, and you will find everything you need to manage and edit templates for your checkouts.

The checkout becomes part of your brand

With Themes, you can create multiple templates with different designs and assign each one to a specific payment flow, adapting to each market or payment method (payment links, subscriptions, one-time payments, etc.). This way, each shopping experience is fully aligned with each context.

Choose brand colors, adjust typography, and decide how the main elements are distributed: the cart, payment methods, the header, your logo, and even the buttons.
We recommend that you customize it in such a way that your customer perceives the checkout as a continuation of your website, without cuts or changes in style.

Zru's checkout is designed for any device, and you can easily check this from the visual editor, ensuring that your checkout looks just as good on mobile, tablet, or desktop.

You can also see how it will look in redirect mode or in iFrame, depending on how you integrate Zru into your website.

Complete visual customization without complexity

The main advantage of this functionality is that everything is configured in minutes and without needing a single line of code.
This way, businesses have flexibility and control without relying on their development team.

As you can see, on the left in the editor you can customize each element: the cart, buttons, payment methods, fields, etc. And on the right appears a view where you can check how your checkout is progressing while making changes.

More control over conversion

Being able to customize your checkout is not just a matter of aesthetics. A clear and coherent design with your brand also helps reduce friction and cart abandonment.
When your visual identity accompanies the customer at every step, you convey trust and reinforce your brand. And if the checkout is adapted to your purchasing flow, you have a significant competitive advantage.

Your checkout also in your CMS: Wordpress, Prestashop…

Whether your store is built with custom technology or with a CMS like Wordpress, Prestashop, Magento, or any other, you can have a checkout independent of each platform.

You no longer depend on the predefined visual of your payment provider or the customization options of your CMS to create a coherent payment experience. With Themes, you can design a checkout that fits with your brand identity and is equally polished across any channel.

More control and more trust in every sale

In short, with Zru, the checkout ceases to be a fixed point that you cannot adapt. Now you can decide how each detail will look to generate trust in the buyer and increase your conversion.

And, as with the other functionalities of Zru, you do not need to write a single line of code. This way, your payment or finance team can have total control over the payment experience at all times.

If you want to try it, you can contact us and we will help you with whatever you need.