3DS Agnostic

The 3DS that adapts to risk,
not to the processor

Decide when and how authentication is applied to each transaction, regardless of the PSP. No engineering dependency, no unnecessary friction for the buyer.

Condition

Fraud score

Greater than

45

Condition

Fraud score

Greater than

45

Code verification

3:45

Amazon

Ornamental Plant

€18.75

Confirm

3D Secure

Spain

THE PROBLEM

The processor's default 3DS is not yours
and it is costing you conversion

When you delegate authentication to the PSP, you lose control: you do not decide when the challenge is triggered, you cannot apply exemptions, and you have no visibility into how many transactions drop due to unnecessary friction.

01

PSP dependency

Each processor applies its own logic. If you use several, you get different and uncontrollable behaviors.

02

Friction without context

The challenge is triggered for all transactions equally, even if the risk is low. The buyer abandons it, and you don't see it.

03

No real visibility

You don't know what percentage of transactions fail due to 3DS, nor in which markets. You cannot optimize what you cannot measure.

20 - 30%

20 - 30%

abandonment rate in 3DS flows with redirect to the bank

Visa and Mastercard 3DS 2.x programs.

HOW IT WORKS

You define the rule.
Zru manages the authentication.

Full control over your payments, without a single line of code

Route

Route

Condition 1

Condition 1

Country of issue

Country of issue

Equal

Equal

Spain

Spain

All others

All others

Complete payment

Complete payment

Stripe

Stripe

Global

Global

3DS

3DS

Run 3DS

Run 3DS

3D Secure

3D Secure

3D Secure

Spain

Spain

Define your strategy from the panel

Create rules based on amount, issuer country, payment method, or risk profile. No code, no engineering tickets.

Add and arrange payment methods as you wish

Zru evaluates each transaction in real time

Enable or disable any payment method with a simple toggle.

The engine decides whether to authenticate in the background (frictionless) or trigger a challenge only when the risk justifies it.

89

89

Fraud score

Fraud score

**** **** **** 3446

**** **** **** 3446

3DS

3DS

12

12

Fraud score

Fraud score

**** **** **** 3446

**** **** **** 3446

3DS

3DS

3D Agnostic

3D Agnostic

Spain

Spain

Fallback

Fallback

Stripe

Stripe

Spain

Spain

Adyen

Adyen

Spain

Spain

Redsys

Redsys

Spain

Spain

Works independently of the PSP

3DS is executed only once and applies regardless of which PSP processes it. It does not matter where the transaction ends up in the fallback: it is not re-authenticated at each step, nor does each processor enforce its own.

Measure the impact by segment

Authentication rates, completed challenges, and declines by market, method, and issuer, all from the same dashboard.

Success rate

Success rate

Success rate

Previous period

Previous period

Previous period

85%

85%

85%

92%

92%

92%

+2.3%

+2.3%

+2.3%

MEASURABLE IMPACT

What changes when
agnostic 3DS works in your favor

+80%

authenticated transactions without the user noticing

+8%

improvement in approval rate by the issuer

-75%

reduction in fraud in authenticated transactions

Strategies

Choose how to apply 3DS to your business

There is no single strategy. You configure the one that best fits your context and you can change it whenever you want, without touching any code.

COMPLIANCE

Always authenticated, for operations in regulated markets

Guaranteed compliance in all your markets. Authentication in every transaction, without exceptions.

3DS

Without 3DS

54

Adaptive risk

Only when risk demands it, for teams that want granular control

Dynamic 3DS based on your rules. The challenge appears only when the transaction justifies it.

Success rate

93.2%

Optimization

Maximum conversion, to optimize checkout without sacrificing security

Smart exemptions where risk is low. Minimize friction without compromising security.

Frequently asked questions

Frequently asked questions

Do I need a specific technical integration?

No. If you already use Zru, agnostic 3DS is activated from the dashboard. No development work, no changes to your integration. (edited) 

Do I need a specific technical integration?

No. If you already use Zru, agnostic 3DS is activated from the dashboard. No development work, no changes to your integration. (edited) 

Do I need a specific technical integration?

No. If you already use Zru, agnostic 3DS is activated from the dashboard. No development work, no changes to your integration. (edited) 

Does it work with my current processor?

Yes, agnostic 3DS is compatible with most processors. Not sure about yours? We'll check it with you. (edited) 

Does it work with my current processor?

Yes, agnostic 3DS is compatible with most processors. Not sure about yours? We'll check it with you. (edited) 

Does it work with my current processor?

Yes, agnostic 3DS is compatible with most processors. Not sure about yours? We'll check it with you. (edited) 

START NOW

Talk to a payments expert

Tell us about your situation and we'll show you in 30 minutes how Zru can improve your operations.

No commitments or long-term contracts

One integration, access to the entire ecosystem

Dedicated support from day one

Call us now

We’re available Monday to Friday.

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START NOW

Talk to a
payments expert

Tell us about your situation and we'll show you in 30 minutes how Zru can improve your operations.

No commitments or long-term contracts

One integration, access to the entire ecosystem

Dedicated support from day one

Call us now

We’re available Monday to Friday.

Verification slider. Slide to verify you are not a robot.
I am not a Robot

START NOW

Talk to a payments expert

Tell us about your situation and we'll show you in 30 minutes how Zru can improve your operations.

No commitments or long-term contracts

One integration, access to the entire ecosystem

Dedicated support from day one

Call us now

We’re available Monday to Friday.

Verification slider. Slide to verify you are not a robot.
I am not a Robot

START NOW

Talk to a payments expert

Tell us about your situation and we'll show you in 30 minutes how Zru can improve your operations.

No commitments or long-term contracts

One integration, access to the entire ecosystem

Dedicated support from day one

Call us now

We’re available Monday to Friday.

Verification slider. Slide to verify you are not a robot.
I am not a Robot

START NOW

Talk to a payments expert

Tell us about your situation and we'll show you in 30 minutes how Zru can improve your operations.

No commitments or long-term contracts

One integration, access to the entire ecosystem

Dedicated support from day one

Call us now

We’re available Monday to Friday.

Verification slider. Slide to verify you are not a robot.
I am not a Robot